Transforming ideas into impactful visuals that inspire and engage.
Hi, I'm Luis and I'm a passionate and innovative Visual Designer with more than 15 years of experience crafting visually compelling and user-centered designs. Proficient in Adobe Creative Suite, and Figma, with a keen eye for detail and a strong understanding of color theory, typography, and layout principles.
Adept at translating brand messages into impactful visual narratives, ensuring consistency across digital and print mediums. Proven track record of collaborating with cross-functional teams to deliver high-quality design solutions that enhance user experiences and drive engagement. Eager to bring creative vision and technical expertise to a dynamic design team.
Projects
Store Details Page
In 2024, one of the most critical projects was redesigning the Store Details Page for over 300 locations. As the lead UI designer, I developed high-fidelity mockups, establishing a standardized template that improved user navigation and increased customer satisfaction scores.
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A Bluegrass Event App
For this advanced Figma project, I designed the Deerfield Beach Bluegrass app, a mobile platform that helps users easily discover and purchase tickets for local Bluegrass events. The app features an intuitive navigation system, engaging event cards, and a streamlined checkout flow with promotions and secure payments. With a warm, vibrant color palette and clear visual hierarchy, the design creates an inviting experience that makes connecting with the Bluegrass community simple and enjoyable.
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Fleet Service Landing Page
The objective was to develop a Fleet Service website tailored to the target audience, featuring comprehensive content that highlights the services offered. The site was also optimized for SEO to drive organic traffic and effectively communicate the benefits of partnering with the Fleet Service team.
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Online Car Selling Prototype
This is an early stage prototype to create a five-step car selling process flow designed for simplicity and trust. Users interested in selling their car will start by entering their license plate and zip code, then add vehicle details, condition history, and personal information. After reviewing their inputs, the system generates a certified offer, providing a seamless and reliable experience from start to finish.
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Landing Page
The task involved designing a clean, modern, and approachable landing page. It features a warm hero image, clean typography, and thoughtfully structured sections that highlight credentials, services, and contact options. The layout guides users intuitively while reinforcing trust and approachability.
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Work Experience
At CTP Parts, I led the creation of print and online advertising campaigns, designed product packaging, and continuously updated the company’s website. I also developed impactful booth designs for both national and international trade shows, demonstrating a keen ability to enhance brand visibility. While at Sabadell Bank, I played a key role in elevating the bank’s brand presence by designing the welcome package for new clients and the Sabadell Success campaign, which featured stories of accomplished clients and employees. My experience also includes creating a wide range of corporate printed materials, from magazine ads to direct mail, and collaborating with digital teams to craft web banners, email templates, and splash pages.
More Projects
Let's get in touch
Whether you’re ready to begin a web design project or just want to learn more, I’m here to help. Feel free to reach out by email, or the contact form.
luis.riascos009@gmail.com