My Portfolio

Transforming ideas into impactful visuals that inspire and engage.

Hi, I'm Luis and I'm a passionate and innovative Visual Designer with more than 15 years of experience crafting visually compelling and user-centered designs. Proficient in Adobe Creative Suite, and Figma, with a keen eye for detail and a strong understanding of color theory, typography, and layout principles.

Adept at translating brand messages into impactful visual narratives, ensuring consistency across digital and print mediums. Proven track record of collaborating with cross-functional teams to deliver high-quality design solutions that enhance user experiences and drive engagement. Eager to bring creative vision and technical expertise to a dynamic design team.

Read My Story

Projects

Landing Page

The task involved designing a landing page that showcases a certified offer, presents offer details, and prompts users to either create or log into an account or schedule a store appointment.

Year

2024

Timeline

3 Weeks

Role

UX Designer

Template Sections

Developed reusable template sections for designers, streamlining project workflows by incorporating dynamic variables in Figma.

Year

2024

Timeline

1 Week

Role

UX Designer

Landing Page

The objective was to develop a Fleet Service website tailored to the target audience, featuring comprehensive content that highlights the services offered. The site was also optimized for SEO to drive organic traffic and effectively communicate the benefits of partnering with the Fleet Service team.

Year

2024

Timeline

2 Weeks

Role

UX Designer

Landing Page

The objective of this landing page was to showcase the Diversity and Inclusion within the company to prospective employees. It features a custom designed header banner as well as clear defined sections that effectively communicate the inclusive environment offered by the company.

Year

2024

Timeline

1 Week

Role

UX Designer

Work Experience

AutoNation

2021 - Present

Sr. Customer Experience Designer

Developed reusable template sections for designers, streamlining project workflows by incorporating dynamic variables in Figma.
Produced detailed wireframes, interactive prototypes, and high-fidelity mockups to clearly convey innovative design concepts.
Established and managed a comprehensive design system, ensuring consistency and efficiency across all design projects.
Designed and launched high-converting landing pages for a variety of products and services.
Crafted visually appealing promo banners for the homepage carousel

Developed reusable template sections for designers, streamlining project workflows by incorporating dynamic variables in Figma.
Produced detailed wireframes, interactive prototypes, and high-fidelity mockups to clearly convey innovative design concepts.
Established and managed a comprehensive design system, ensuring consistency and efficiency across all design projects.
Designed and launched high-converting landing pages for a variety of products and services.
Crafted visually appealing promo banners for the homepage carousel

AutoNation

2015 - 2021

Graphic Design - Manager

Collaborated with the Brand & Broadcast Team to design and produce a wide range of visual assets, including brand image advertisements, in-store point-of-purchase displays (POP), collateral materials, and digital content such as web and social media banners.
Spearheaded the update of the corporate style guide, ensuring consistent application of brand identity across multiple channels, and refined OEM brand elements to align with evolving market trends.
Played a key role in the development and launch of a new auto parts brand, leading the design and execution of product labels and packaging that effectively communicated the brand’s identity and value proposition.

Collaborated with the Brand & Broadcast Team to design and produce a wide range of visual assets, including brand image advertisements, in-store point-of-purchase displays (POP), collateral materials, and digital content such as web and social media banners.
Spearheaded the update of the corporate style guide, ensuring consistent application of brand identity across multiple channels, and refined OEM brand elements to align with evolving market trends.
Played a key role in the development and launch of a new auto parts brand, leading the design and execution of product labels and packaging that effectively communicated the brand’s identity and value proposition.

Sabadell Bank

2014 - 2015

Graphic & Web Designer Specialist

In charge of creating and designing all printed corporate brand elements. Including: Magazine and newspaper ads, direct mail, branch POP and collateral materials.
Collaborate with the digital team in the creation of web and social media banners, e-mail templates and splash pages using XHTML and CSS.
Main projects include the creation of the welcome package for new bank clients and the development of the Sabadell Success page - A campaign aimed at creating brand awareness through interviews of accomplished Sabadell clients and employees.

In charge of creating and designing all printed corporate brand elements. Including: Magazine and newspaper ads, direct mail, branch POP and collateral materials.
Collaborate with the digital team in the creation of web and social media banners, e-mail templates and splash pages using XHTML and CSS.
Main projects include the creation of the welcome package for new bank clients and the development of the Sabadell Success page - A campaign aimed at creating brand awareness through interviews of accomplished Sabadell clients and employees.

More Projects

Here are some additional projects I've worked on as Visual Designer that highlight my creativity, problem-solving abilities, and commitment to excellence."

luisriascos.com