Transforming ideas into impactful visuals that inspire and engage.

Hi, I'm Luis and I'm a passionate and innovative Visual Designer with more than 15 years of experience crafting visually compelling and user-centered designs. Proficient in Adobe Creative Suite, and Figma, with a keen eye for detail and a strong understanding of color theory, typography, and layout principles.

Adept at translating brand messages into impactful visual narratives, ensuring consistency across digital and print mediums. Proven track record of collaborating with cross-functional teams to deliver high-quality design solutions that enhance user experiences and drive engagement. Eager to bring creative vision and technical expertise to a dynamic design team.

Projects

Landing Page

The task involved designing a clean, modern, and approachable landing page. It features a warm hero image, clean typography, and thoughtfully structured sections that highlight credentials, services, and contact options. The layout guides users intuitively while reinforcing trust and approachability.

Year

2025

Timeline

2 Weeks

Role

UX Web Designer

Store Details Page

In 2024, one of the most critical projects was redesigning the Store Details Page for over 300 locations. As the lead UI designer, I developed high-fidelity mockups, establishing a standardized template that improved user navigation and increased customer satisfaction scores.

Year

2024

Timeline

4 Weeks

Role

Lead UX Designer

Landing Page

The objective was to develop a Fleet Service website tailored to the target audience, featuring comprehensive content that highlights the services offered. The site was also optimized for SEO to drive organic traffic and effectively communicate the benefits of partnering with the Fleet Service team.

Year

2024

Timeline

2 Weeks

Role

UX Designer

Work Experience

AutoNation

2021 - 2025

Sr. Customer Experience Designer

`Developed reusable template sections for designers, streamlining project workflows by incorporating dynamic variables in Figma.
Produced detailed wireframes, interactive prototypes, and high-fidelity mockups to clearly convey innovative design concepts.
Established and managed a comprehensive design system, ensuring consistency and efficiency across all design projects.
Designed and launched high-converting landing pages for a variety of products and services.
Crafted visually appealing promo banners for the homepage carousel

Developed reusable template sections for designers, streamlining project workflows by incorporating dynamic variables in Figma.
Produced detailed wireframes, interactive prototypes, and high-fidelity mockups to clearly convey innovative design concepts.
Established and managed a comprehensive design system, ensuring consistency and efficiency across all design projects.
Designed and launched high-converting landing pages for a variety of products and services.
Crafted visually appealing promo banners for the homepage carousel

AutoNation

2015 - 2021

Graphic Design - Manager

Collaborated with the Brand & Broadcast Team to design and produce a wide range of visual assets, including brand image advertisements, in-store point-of-purchase displays (POP), collateral materials, and digital content such as web and social media banners.
Spearheaded the update of the corporate style guide, ensuring consistent application of brand identity across multiple channels, and refined OEM brand elements to align with evolving market trends.
Played a key role in the development and launch of a new auto parts brand, leading the design and execution of product labels and packaging that effectively communicated the brand’s identity and value proposition.

Collaborated with the Brand & Broadcast Team to design and produce a wide range of visual assets, including brand image advertisements, in-store point-of-purchase displays (POP), collateral materials, and digital content such as web and social media banners.
Spearheaded the update of the corporate style guide, ensuring consistent application of brand identity across multiple channels, and refined OEM brand elements to align with evolving market trends.
Played a key role in the development and launch of a new auto parts brand, leading the design and execution of product labels and packaging that effectively communicated the brand’s identity and value proposition.

Graphic & Web Designer

2004 - 2015

At CTP Parts, I led the creation of print and online advertising campaigns, designed product packaging, and continuously updated the company’s website. I also developed impactful booth designs for both national and international trade shows, demonstrating a keen ability to enhance brand visibility. While at Sabadell Bank, I played a key role in elevating the bank’s brand presence by designing the welcome package for new clients and the Sabadell Success campaign, which featured stories of accomplished clients and employees. My experience also includes creating a wide range of corporate printed materials, from magazine ads to direct mail, and collaborating with digital teams to craft web banners, email templates, and splash pages.

More Projects

Here are some additional projects I've worked on as Visual Designer that highlight my creativity, problem-solving abilities, and commitment to excellence."

Let's get in touch

Whether you’re ready to begin a web design project or just want to learn more, I’m here to help. Feel free to reach out by email, or the contact form.

luis.riascos009@gmail.com